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Top 6 Dallas Retail Box Printing Selection Criteria

We know it can be difficult in determining the right printing vendor for your packaging needs. To minimize the guesswork, we’ve compiled a list of the top criteria to look for when hiring a Retail Box printing company in Dallas.

1. Visit their premises

Your Dallas, Texas custom packaging printing job is very important, so where possible it’s worth visiting the printer yourself, touring their facilities to check out how they perform, ask questions, talk to the staff and generally get a feel for how they operate. Can they print a wide range of packaging – including Dallas Food packaging printing, retail packaging printing, and health care packaging printing. This range of quality and presentation will reflect the quality of work they produce. Ensure you meet your account handler and see if there is a rapport between you.

2. Check the quality of work
Don’t sacrifice quality for price! Ask to see samples of recent work from Dallas, Texas folding carton printing, to retail box printing, to your short-listed printers that reflect the specification of your project so you can make like-for-like comparisons. Check if the finish is to the standard and quality you require – is there any smudging of the ink – or mis-registered text? Are the images clear or blurred? The reality is that going for the cheapest option can prove a false economy. If the products printed are not up to standard this will reflect badly on your brand. Low price often means low quality, because Some, companies can use cheap ink and paper to be able to offer very low cost printing. Furthermore low costs can also mean your job gets printed at the same time as other customers – which can affect your lead times & the finishing quality. We’d recommend choosing a Dallas, Texas carton printing company that is a bit more expensive but that offers good quality and value for money.

3. Investigate the level of customer service you will receive

Find out how your account will be managed– you need to be able to trust your printer and your account handler. Ensure that they are open & honest and will deliver a professional service with good communication and client management skills. Ideally you should look for a Dallas packaging printing vendor who can manage your project in its entirety, from print, personalization, collation, finishing, binding, storage and fulfillment. It is far more cost-effective and efficient if the same company handles every step.

4. Check the reputation of the company

Look at the printer’s website and review their client list, look at their experience in printing, how long have they been established? Don’t be afraid to ask for existing customers’ references and personal recommendations. Use social media like LinkedIn and Twitter to check on other client experiences. It’s worth doing as much research as you can up front!

5. Investigate the printer’s ‘green credentials’

If you use a printer who does not manage its carbon footprint then this could reflect badly on your business. Look for a Dallas, Texas retail carton printing company who is committed to the care of the environment, prevention of pollution, and efficient use of natural resources. Check if they have FSC (Forest Stewardship Council) and PEFC accreditations. Many printers are now ISO 14001 accredited and offer recycled paper and environmentally-friendly inks to print your marketing collateral.

6. Choose the right format of printer for your job

The type of printing press the company uses is important, because it will determine the cost and to some extent the quality of your job and the turnaround time. Don't settle for digital printing low cost for low volume print runs. Litho printing will produce higher quality print with the option for special finishes or print effects such as foil or spot color – especially if you have Dallas cosmetic packaging printing needs that require special effects to increase retail awareness.

Finally…be loyal to your Texas paper board box printing provider!

Once you have found a good printer offering a quality, value for money product and excellent customer service then stay loyal. Good working relationships with your printer will potentially enable you to get better service such as volume discounts, faster turnaround and personal delivery.

Have questions about your packaging project? Contact us today!